(1) Read the story. (2) Tell the story in your own words. (3) Ask the questions.
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Perdue Farms, a leading poultry producer, has announced a unique marketing strategy to boost sales of their organic whole chickens. In a bid to appeal to customers on a personal level, Perdue will be attaching name tags to their chickens. These tags will feature whimsical names like “Abrahen Lincoln,” “Angelina Jopeep,” “Chick Jagger,” “Cluck Norris,” “Eggatha Christie,” and “Henifer Aniston.” The company hopes that by giving their chickens memorable names, consumers will feel a stronger connection to the product and be more inclined to purchase them. Perdue Farms assures customers that despite the playful names, their commitment to providing high-quality organic poultry remains unchanged. |
| Vocabulary |
| whimsical = playful
poultry = domestic birds such as chickens, turkeys, ducks and geese. |
| Comprehension Questions |
- What will Perdue attach to their chickens?
- How many chicken names can you remember?
- Why is Perdue doing this?
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| Discussion Questions |
- Do you think this is a good marketing strategy?
- Would you buy a chicken with a name on it?
- When is the last time you ate chicken?
- Which restaurant makes the best fried chicken?
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